A logo is just a logo until the product and/or the service it represents makes it famous, great, and likeable/loveable, whatever adjective!
The BMW, Mercedes, Sony, Adidas, Nike, Pepsi, IBM, Samsung...All the logos are likeable, great, famous, etc. though they're simple, only because the products and service they represent are really world class, top quality! Otherwise, what's so special about them? They are great because when you see them, you think of what they represent, and automatically you give it all the importance and respect they deserve to get.
BHW logo is one of those likeable, loveable, great, respectable, famous, beautiful logos, because the products and services it represents is of a great quality like the above examples, IMO.
When I say they are respectable, lovely, great, etc, I recognize the fact that the people who work there have put in a lot of sweat, heart, and brain in to it, and they and their work has made the logo a really great one, automatically.
Bhw logo shall always be a part of the greatness, made great by the nice people working there to make it what it is -- a site that invokes a happy feel of being at home, and to me, this is a major part of BHW's overall greatness and power! As if it's alive, is very special!
Even Google is visited by me more often, and many times I'm there may be more times than I am on BHW, but no other site invokes the 'being at home' feel like BHW does, and that's a real great achievement in my eyes... The logo therefore is a part of that feel, it's a part of me!