I posted this in another thread but I don't think they appreciate it. Maybe someone here could make use. Step 1: When you are pitching your clients use lots of fancy words. Bring in a print out from woorank (but make it look like your own analysis) showing all the errors that come up on their websites onpage SEO and act as if you are actually going to be doing it. Next, go to ahrefs or something similar and get their backlinks. Make it seem really bad. Again, disguise this to look like your own independent research. Use tons of acronyms like they are just part of your regular vocabulary. If you don't know any applicable SEO acronyms, make some up. It doesn't matter that you have no idea what you are talking about, because they don't know what you are talking about either. If they knew what you were talking about they wouldn't need to be talking to you. After you got them to think you know your stuff, whip out the contract that pretty much says "well I'll try my best but it's not my fault if it doesn't work, btw you owe me $800 a month for X months". Make sure you have a lawyer write/review it because I'm not positive that my example will hold up in the court of law. After all of this is done and they have signed, buy some SEO packages on here. Use the ones advertising fast rankings. Blast their site and they should get some rank for city + easy KW. This way if they try to say you did nothing, you can show the 50-100k+ new links pointing to their site and the position increase they had, once. Step 2: After their contract is up and they don't sign back up with you, you have some very hot leads. They understand the importance of internet marketing. They had great results for the 2 weeks they were relevant on Google, unfortunately their site is caught up in an algo penalty because of the awesomely fast rank job you got for them. So, open another LLC. Have a friend/partner they have not met approach them. "Hey I noticed your site is having some issues with google". Your partner explains that he is an SEO consultant that specializes in algorithmic penalties/link toxicity (however you want to word it). Have him bring in a sheet that shows how fucked their BL profile is. After they are convinced they are screwed, the gentlemen explains he can help clean up this profile and get them on their way back to page 1. All they need to do is sign this X month commitment and he'll get to work fixing the problem. This contract should be worded similarly to the original, no promises involved. After they obligate themselves to this contract, post a job offer ad on BHW for someone that can do disavows. I think there are some vendors on here that offer them to.