I think it is safe to say a lot of people/us read the major SEO blogs for our SEO news... (SE Land, Moz, Watch, and maybe even hubspot). What is one common theme among them all? They have multiple authors / contributors. This allows them to create, post and spread content easily through their network of people/authors. And of course, they look credible and like an authority in the space because they have all the latest news, insights, etc. We all know content is hard to come by/create/ a pain (at least for me) and it would be difficult to try and cover everything in the Internet Marketing world all by ones-self. I was thinking.... what if we make our own IM authority site with contributors/authors from BHW?