- Apr 25, 2014
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The picture below is what we're all here for, whether we are selling a product, service, or apples - your technique as a salesman is relevant to how often those sales are.
1. Determining what kind of a salesman you are going to be
1. Determining what kind of a salesman you are going to be
First of all, nobody likes a pushy salesman.So, when you are presenting your product or service, speak on it with the utmost confidence in its quality. Try to be casual while also being informative. Your presentation is at least half the "battle" when marketing anything. If you're offering a new service or are new to whatever you're selling, ensure that it seems like it has a lot of experience behind it or put into it. To some of us, this part comes natural, but confidence is really important even if it is synthetic at first. I'm sure you've heard the saying "it's you vs you" and that saying applies in sales/marketing. The biggest hurdle in sales/marketing is gaining the confidence in yourself and method/service/product. This article touches a bit on that and visualizing the success: http://www.sellingpower.com/content/article/?a=9423/7-tips-to-build-confidence-and-win-sales
2. Find a sales/marketing goal
We all have the same mindset when asking what our endgame is: to be financially stable enough so I never have to work again. Setting milestones in sales has always helped me progress faster as well as gave me patience. When I would reach that milestone, the mental "high" that I got from it also encouraged me set another milestone. It's important to say that you need keep in mind that longevity is a consideration here. Again, some understand that naturally, and some don't. Upon making a sale, a useful habit is (and was for me) to aim to make one more sale before the days end - whether I had made 5 or 10 that day, it didn't matter. It was to keep me on my toes. Do not lose sight of your large/long term goal and keep a record of your progress. Here is a list of programs/apps that will assist you in keeping track of your goal:
Goals on track - http://www.goalsontrack.com/
Nozebe - https://nozbe.com/
Habitlist - http://habitlist.com/
Evernote - http://www.evernote.com/
Stride - http://www.stridesapp.com/
3. Assessing your competition
Here are a few articles about competitive analysis and researching your competition that I found to be informative:
http://www.entrepreneur.com/article/25756
http://www.infoentrepreneurs.org/en/guides/understand-your-competitors/
For seo: http://neilpatel.com/2015/09/01/the-simple-but-effective-guide-to-keyword-competition-analysis/
4. Execution and taking action
Most of the information here is straight to the point, you don't need to spend your time reading, you need to spend your time applying yourself!
The next section is for those interested in cold calling
Full disclosure: This is not for everyone, this is for those who are serious at making an impact on their business/lead development
One of the oldest sure-fire methods in marketing is cold calling. It is guaranteed to work if you are confident and do not let up!
First, what is cold calling?
Cold calling is contacting a potential lead over the phone who has not previously expressed interest in your product or services.Cold calling is not illegal, but you should make sure that who you are calling is not on the DNC (Do Not Call) list or (TPS - United Kingdom) Telephone Preference Services.
Ready to stack up leads/sales?
Stating the obvious - this is a marketing forum where you should be willing to try ANYTHING that works to make income, if not then you are wasting your time here. Going out of your comfort zone is one of the key concepts you need to understand and do to make money.If you show perseverance, keep working at your method/way of building until it becomes almost second nature - you will succeed.
Let's get down into a couple of key concepts:
- The more calls you are making, the more "nets" you are throwing out, and the more potential sales you have.
- You will receive negative feedback or "put me on the Do Not Call list", do not let it deter you.
- Confidence is the key. Believe in yourself, what you're selling, and so will your leads.
- Keep a script and list of rebuttals (responses to "nos").
- The old saying "practice makes perfect" applies to this.- There are sales you will never get, no matter how hard you try, know when to let go of a lead.
From Glengarry Glen Ross: Always Be Closing
Finding Your Product/Service
Don't take this thread the wrong way, it's not for calling in with Clickbank offers. You will not make sales that way. A few suggestions that you could offer:
Website Design (Specifically responsive design or an upgrade)
SEO
Local SEO
Graphics Design
Social Media Marketing
Above are just the examples I am going to use because they are the most relevant. Establishing a portfolio is necessary for cold calling because the people you are calling want to know that you're not some schmuck with no business experience. Before you call, set up AT LEAST a landing page/blog to reference services you are offering. You should be giving the lead a little incentive to buy whatever you're selling. Name off a random "special" that you can think of, something like April Approval. Just something to grab their attention.
Further Monetization
Whether you choose to build a website and conquer Google with it, build a social media empire, or cold call every business in the country - Cheers to us all getting as many clicks, leads, page views, and sales as possible:
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