I am constantly battling with eBay to improve my best match placement for a particular keyword. No single person in my keyword has an item with any sales history on it, me nor my competitors actually sell directly through eBay under this particular keyword. So I am trying to figure out what are some practices to force my listings up the page. I have tried A LOT of different things. I know watchers are somewhat important, early on of course but that fades with time. Click through from search queries are important, I buy those through a site like microworkers. The one thing I'm wondering does ebay care if your items are listed as part of store or not, does it rank one higher than the other? And also stuff like free shipping, free returns, all of those extras do those help rankings at all?