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Best WooCommerce theme for conversions?

Discussion in 'Web Design' started by AlexTheGeek, Nov 7, 2015.

  1. AlexTheGeek

    AlexTheGeek Registered Member

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    Hello everyone!

    As I have just started a handmade jewelry website I'm on the hunt for the best sales methods out there. We currently have website open but I think the theme we are using is not the most efficient.
    I was wonder what theme you people recommend for a online store? What are your experiences?

    Have a wonderful weekend!
    - Alexander
     
  2. NicheFox

    NicheFox Jr. VIP Jr. VIP

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    If your thinking of Wordpress, for ecommerce I would check out Woothemes, they've got some great themes. Good luck!
     
  3. AlexTheGeek

    AlexTheGeek Registered Member

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    I use Woocommerce already, just wondering if anyone have a favorite theme that convert customers well :)
     
  4. singingsleep

    singingsleep Regular Member

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    If you are handy with code, wootique can do a hell of a lot of stuff. You can customize that one to the hilt. You can google it to see what folks have done, I've used it several times. It's free, it's from woo, it gets updated, it's talked about a lot online and once you know where all the areas are to customize, you can work wonders with it.

    I've dabbled in the jewelry before.. there are a lot of options out there for you in general. Overall I'd go for light, crisp, clean and non-distracting-- let the product sell itself, and make your sales funnel from view to purchase as easy as possible. Make it easy for them. Perhaps consider quick view / quick add to cart / quick checkout plugins. Play up the compulsive purchase factor, don't give them too much time to think about it.

    Jewelry is a tough niche because it's saturated everywhere, there are GREAT products and it's definitely always in demand, it's just always about getting the exact right sales pitch to the exact right people to make the sale.

    While I am not exactly an expert in this particular niche, I would give some suggestions. One is that you will probably find that all of the mainstream advertising venues will not give you much success due to saturation. If I were you, I would work my butt off trying to get a handful of loyal customers in smaller micro niches and let them spread the word. I've watched this work for many, many creators. It typically usually takes a year or two to go big, but once they do, it's cheese.

    Without giving away too much on this in public, I'd generally advise getting good with a few graphical apps so that you can make your jewelry look its best, play it up. Build a lightbox if you haven't already, research photography methods to get that 'hd floating product against a white background' OR, since your stuff is handmade, that 'item draped over a piece of driftwood sitting on a weathered green board' look. THE PICTURES MAKE THE SALE. Especially in social media. Whichever look you prefer, STICK WITH THAT LOOK, and use that look for every picture on your site. Yeah, it's a pain, but it works.

    Try and refrain from watermarking every single photo, let the people get curious where the stuff came from. Use sock accounts to promote the product, don't go around advertising it from your actual store/website accounts. Try and make it not look obvious.

    Do MAJOR keyword research and find associated niches for your particular product. Once keyword research clicked with me, the whole world changed. For instance, if you made, say, hemp twine bracelets with glass beads, off the top of my head I'm thinking the entire pot niche, bead collectors, glass blowers, diy jewelry makers and colorful photography buffs may also be a sideline.. catch my drift? A huge photography studio may not make a purchase, but they may reblog/retweet/repin a picture of your product if it visually suits their tastes.

    Find your direct competition, and research their CUSTOMERS. Yes, down to the 46 year old retired schoolteacher from MD. Google her. Find her social media. Research her interests. Stalk her like an old ex. Do this 3-5 times with customers from the same company and you will start seeing connections in what they are interested in and where they go. You will find new advertising ideas.

    Good luck to you, and hope this helps :)
     
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