Search engines: you don't need to submit your site. They will find it on their own.
Directories: utterly pointless. You won't get almost any visits from directories and the "link value" is close to non-existent as well.
News: submit some press releases about your site/company! www.prlog.org, free-press-release.com and PR-inside.com are good places to start with - all three are free.
My Opinion is content plays major roll. Use Effective Keywords and Comment on relevant Blogs. Also you can Build Quality Inbound Links and use Social Media Sites.
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