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Best Ways to Update Old Content

arzul.cpa444

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I'm doing some research to better understand the process of updating old content. I know google cares if your content is fresh. Updating old content seems like a cost-effective way to increase the freshness of content, and improve rankings/click-through, and isn't as much work as creating new posts.

I have a few questions:

Are you regularly updating old content? If so, what is your process?

Are there any agencies that specialize in updating old content?

Any software we can use to make this easier?

Thanks for your help!
 
I rarely update old content.

Usually i do it if i find some screenhot i feel would fit in that article, or like if a website shuts down so i update an article to say its been shut.

But i think its a good thing definitely. Always nice to see a 2022 article over a 2016 article.

And probably even nicer to something like "written in 2016 updated in 2022". This tell me that the writer probably knows the topic well and we may find some good info here.
 
If you're using wordpress, some of the seo plugins will automatically change update meta data to the current year which kinda helps.

I am in the process of updating some old content but it is on my primary sites that I am doing manually and writing a lot of extra content. It's time consuming to say the least.
 
Content decay is definitely a thing. I am seeing it all over the SERPs. Articles that are more detailed, but older and not updated in years are losing out to inferior ones which are newer, but for good reason. E.g. the software they talk about has a new version the new article is talking about or something else of that nature.

It's not hard to update content if you understand the subject matter, I usually modify the intro, or proofread more rigorously. There is always something that could be better. You don't have to heavily update all your content, 10 - 15% update on most articles and some switch out 30 - 40% of the text. This should occur naturally over time.

If you are forcibly looking to replace something for the sake of updates, then that is foolish. Find meaning in what you are doing or stop doing it altogether.
 
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