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Best ways to maintain good positioning?

Discussion in 'White Hat SEO' started by Marketing Mark, Nov 3, 2009.

  1. Marketing Mark

    Marketing Mark Newbie

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    I'm curious to find out how white / gray / black hatters here do to maintain good search engine positioning for their sites. I've managed to get top 10 exposure for several sites in a very competitive subject, with mainly 2-word & 3-word keywords.

    I've only used white hat techniques so far, submitting to the big search engines and a few miscellaneous social sites, all only once. None have been submitted to the same roster of sites.

    On a slightly different topic, my observation shows that the sites convert better when PPC is active. When PPC was shut off, the conversions plummeted. (Ranking still seemed to remained the same though).

    What do people here think the best routine is for maintaining good ranking? Do you submit to search engines periodically? Do you maintain it by constantly getting backlinks from high PR sites? (Slightly off topic again), have you observed any relationship between your PPC campaigns and conversion and/or ranking?

    Many thanks to all respondents!
     
  2. hmeister

    hmeister BANNED BANNED

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    I've tried most things (if not all) and the only guaranteed way in my opinion is to keep building links and I focus on adding 5 PR4 links every day in addition to the times when I blast my links.
     
  3. Marketing Mark

    Marketing Mark Newbie

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    @hmeister Sounds like useful advice. That's your routine every day? You probably use Google to search for related sites and SEOQuake or SearchStatus to determine Page Rank?
     
  4. mr4army

    mr4army Regular Member

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    I tell my outsources to build 100 backlinks everyday and i will overtime increase in rank and keep my rank
     
  5. vegasvillan

    vegasvillan Regular Member

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    I always add fresh content everyday that always helps. I spend more time with quailty content than I do building links. However I do build links from time to time and they are always high PR
     
  6. GuerillaDreamer

    GuerillaDreamer Registered Member

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    the secret to maintaining good positioning - do not change a single thing from what you're already doing
     
  7. Italian Hawk

    Italian Hawk Power Member

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    What benefit would submitting to search engines have? If you are wanting to maintain your position in Google, submitting your site to some random search engine developed in some kids garage or even cuil or yahoo, it will have no effect unless it gets a backlink (in the format of the search engine). Are you meaning directories here?
     
  8. OldMadHatter

    OldMadHatter Junior Member

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    people seem to be talking more of what they are doing (and hopefully works for them) instead of answering your question.
    my 2c - the answer comes from the nature of your niche and the distribution of your competitors. if it's very atomized (fresh niches in general, with many small players), you will get away with cheap backlinks and volumes speak. if a few of those competitors already secured authority positions on the keywords, high quality backlinks are a must (forget the follow/nofollow discussion, just get them from high authority sites).
    if you are losing ground, keep refreshing the content on your best place pages, but do not vary your density all of a sudden. it shows and you will go down (big delta triggers the google dance). oh - one more thing - if using Google Analytics and your bounce rate is high, drop it from the page. for high BR sites (like landing pages) simply blinding Google can work miracles. Good luck!
     
  9. Marketing Mark

    Marketing Mark Newbie

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    I think you may be on the right track GuerillaDreamer. What I didn't mention at first was that on my client's prodding, I added a very keyword rich article to the #2 highest ranking site, which is/was pulling in the #1 most conversions. I soon saw it drop from #2 to #9 for a particular keyword. In a panic, I yanked the article. I totally believe this article is pulling down 3 other sites, as it was added to those too.
     
  10. Marketing Mark

    Marketing Mark Newbie

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    I like your whole response, especially this. I'm assuming by delta you mean "an incremental change in a variable".