blackbeans
Elite Member
- Nov 29, 2008
- 9,247
- 4,806
One of the best ways to get high-quality backlinks is through press releases.
If you have access to any kind of data that can make projections or shed some light on the hot topics of the day, you might have a "newsworthy" press release.
A lot of people who use PR for link-building completely overlook this.
You must understand that if you want to have a real and solid backlink footprint, you must have links from established news sites like The New York Times, Wall Street Journal, and the like.
And they usually will only link to you if you bring something substantial to the table that they cannot get elsewhere.
A good case study of this is what happened to OkCupid.
Before it started playing around with creative, data-driven press releases, OkCupid was just another dating site.
Dating sites were all too forgettable because there were tons of them.
But OkCupid started making press releases based on the racial and ethnic breakdown of their member base.
They would issue releases that are quite sensitive.
For example, which ethnicity do guys prefer when it comes to online dating?
It turns out that Asian women are most preferred in the United States.
Stuff like that raises a lot of eyebrows and gets many links from places that normally would not link to dating sites.
Think along these terms because the name of the game when it comes to high-quality backlink building is the harder it is for your competitors to get that link, the more you should go for that link.
Don't go for links that everybody else can get.
The worst form of link is where you just fill out a form and out comes a published link.
The more editorial "hurdles" you have to go through to get a backlink, the better that link would be.
You will definitely get a massive competitive advantage.
If you have access to any kind of data that can make projections or shed some light on the hot topics of the day, you might have a "newsworthy" press release.
A lot of people who use PR for link-building completely overlook this.
You must understand that if you want to have a real and solid backlink footprint, you must have links from established news sites like The New York Times, Wall Street Journal, and the like.
And they usually will only link to you if you bring something substantial to the table that they cannot get elsewhere.
A good case study of this is what happened to OkCupid.
Before it started playing around with creative, data-driven press releases, OkCupid was just another dating site.
Dating sites were all too forgettable because there were tons of them.
But OkCupid started making press releases based on the racial and ethnic breakdown of their member base.
They would issue releases that are quite sensitive.
For example, which ethnicity do guys prefer when it comes to online dating?
It turns out that Asian women are most preferred in the United States.
Stuff like that raises a lot of eyebrows and gets many links from places that normally would not link to dating sites.
Think along these terms because the name of the game when it comes to high-quality backlink building is the harder it is for your competitors to get that link, the more you should go for that link.
Don't go for links that everybody else can get.
The worst form of link is where you just fill out a form and out comes a published link.
The more editorial "hurdles" you have to go through to get a backlink, the better that link would be.
You will definitely get a massive competitive advantage.