BEST WAY TO MONETIZE A DATING Website?
- Thread starter Assclown
- Start date
Onemall123
Newbie
- Jan 26, 2026
- 46
- 13
You can monetize your dating app with ads (AdMob, Mediavine), premium subscriptions for extra features, in-app purchases, or affiliate partnerships with relevant services.
- Dec 13, 2010
- 4,875
- 3,317
Dating apps have way more monetization options than just ads. Since you already have USA traffic:
- Freemium tiers (free swipes, paid for unlimited + super likes + profile boosts)
- Profile verification badges (small fee, builds trust)
- Premium messaging (let them match free, charge to message first)
- Virtual gifts (works surprisingly well)
- Dating coach / matchmaker affiliate offers
- Lead gen for background check services (big in US dating)
Ads are fine but they kill UX on dating apps. I'd lean into subscription or in-app purchases first.
What's your current MAU looking like?
- Freemium tiers (free swipes, paid for unlimited + super likes + profile boosts)
- Profile verification badges (small fee, builds trust)
- Premium messaging (let them match free, charge to message first)
- Virtual gifts (works surprisingly well)
- Dating coach / matchmaker affiliate offers
- Lead gen for background check services (big in US dating)
Ads are fine but they kill UX on dating apps. I'd lean into subscription or in-app purchases first.
What's your current MAU looking like?
theusualkeysersoze
BANNED - Failed to resolve a dispute
- Oct 11, 2025
- 901
- 511
Yeah, this guybhas been around the corner, do it like the match group does, give or take.
Advertisements are probably the last thing you want on a dating app.
ZenMarkets
Junior Member
- Jul 23, 2018
- 104
- 31
give users higher placements
limit clicks, charge for more interactions
limit clicks, charge for more interactions
Ascot_international
BANNED
- Apr 23, 2025
- 73
- 19
You got here some very interesting options.
From our perspective, from what we have seen in startups asking the same question, is that if your users are non-adults they may not have a lot of money for freemium/premium options. An alternative may be mixing these freemium/premium options with ads (you see this Ad, you get X freemium/premium reward).