In the last few months, a Question has been around me how we can get knowledge about SEO and how can we build a good career opportunity?
Give me the best suggestion to answer.
I've already answered a similar question in forum but could not find the thread so I give my 2 cents here again and hope it will be helpful for you.
I'm doing SEO for a long time (+10 years) and I really like it because I can see what people are searching for on the net and it's funny for me! )) After all these years, if I want to start it again from the beginning here's how I'd go:
Start with the basics, and there are a lot of free resources out there that will give you some type of foundation. Obviously, https://developers.google.com/search/docs/fundamentals/seo-starter-guide is a great place to start because it's straight and simple, so you know that you are not getting a bunch of BS information. Moz and Ahrefs also have great beginner guides that break things down really well.
Once you have got the very basic principles, then it's time to practice. Just create your own blog or website and practice the different SEO techniques you have learned. Nothing replaces hands-on practice. In addition, you will be building yourself a portfolio to take with you as you apply for jobs.
Familiarize yourself with
Google Analytics,
Google Search Console,
SEMrush, and
Ahrefs. These are the tools that professionals use, so knowing your way around them will make you stand out from the crowd.
The next big step is networking. Join search engine optimization communities on either Reddit, LinkedIn, or specialized forums (yea BHW has great sub-froum about SEO as well), participate in discussions, and ask questions, or even share your insights. The SEO community is pretty cool; you will learn a lot from others that are more experienced.
Consider taking a few certifications. https://analytics.google.com/analytics/academy/profile/survey?c_id=6offers classes for
free, and there are paid classes from Moz, HubSpot, and others that are good to have on a resume. They're not always necessary, but they give them some momentum when they're starting.
Finally, stay up to date. SEO is constantly evolving; follow some of the leading blogs in the industry, such as https://www.searchenginejournal.com/, https://moz.com/beginners-guide-to-seo, and https://neilpatel.com/blog/. Join newsletters in this industry to stay informed on new strategies. It takes time and requires one to be persistent, but with hard work, you will definitely cut a niche for yourself in SEO.
Best of luck, and feel free to ask if you have more questions 