Best tracking solution for ppc ads? (free option vs paid)?

Back in the day, I was using Prosper202. I don't think thats a thing anymore. Was wondering what options were best for PPC? Any free options or paid ones?

I was going to run on Google, Bing, various other networks, wanted to track mobile/desktop, day parting, keyword conversions, metrics like that.

For free tracking, http://analytics.google.com is your go-to; it handles conversions, mobile/desktop splits, and basic keyword tracking, though digging into granular ppc data can feel like solving a puzzle. Pair it with UTM parameters (use Google’s free Campaign URL Builder) to tag campaigns like a pro. If you’re cheap but want slightly more juice, http://clarity.microsoft.com offers session recordings and heatmaps for free, great for spotting user behavior hiccups.

For paid options, Google Ads and Microsoft bake in solid tracking for keywords, day parting, and device stats, but if you’re running cross-network chaos (Google, Bing, social, etc.), http://clickmagick.com is budget-friendly (~$20/month) and tracks everything, rotating banners, split tests, even suspicious clicks. Need enterprise-level muscle? http://voluum.com crunches data across 50+ ad networks, offers geotargeting reports, and automates campaign tweaks. Also, http://tagmanager.google.com is free and lets you slap tracking codes everywhere without coding.

Free: Google Analytics + UTM tags. Paid: Voluum or Adsbridge for serious PPC tracking. Prosper202 is mostly dead.

Free: GA + postbacks, Paid: Voluum, BeMob, AdsBridge for full PPC tracking.

GonnaLearnToday said:

Back in the day, I was using Prosper202. I don't think thats a thing anymore. Was wondering what options were best for PPC? Any free options or paid ones?

I was going to run on Google, Bing, various other networks, wanted to track mobile/desktop, day parting, keyword conversions, metrics like that.

Click to expand...

Prosper202 is outmoded — best present PPC shadows are:

Volume (cloud, mechanization, multi-channel, $$$)
Red Track (cloud, inexpensive, easy setup)
Binom / Keitaro (self-hosted, fast, complete controller, needs attendant)
BeMob (raincloud, has allowed tier for appetizers)

If you’re small low-cost → GA + UTMs + BeMob free.
If climbing serious traffic → RedTrack or Voluum.
If you want max regulator & speed → Binom/Keitaro.

Which one is “best” for your use case?

Assumed what you're trying to do (following multiple ad sources, splitting desktop/mobile, day parting, funnel conversions, etc.), here’s how I’d think about selecting:
If you have a reasonable to high ad spend (say thousands/month or more) and want all-in-one reliability, Voluum is an excellent choice.
If you're smaller, testing, or poverty to start with lower cost / lower risk, ClickMagick or RedTrack are good entry-to-mid tools.
If you prefer owning the infrastructure or want maximum custom control, FunnelFlux is attractive (with more setup trade-offs).
If fraud is a major worry in your niche, combining a general tracker with Improvely or a fraud detection layer is wise.
A setup I often see in practice is: use a full tracker (Voluum / ClickMagick) as your source-of-truth + enhancement with GA4 / native ad network dashboards for cross-checks.

GonnaLearnToday said:

Back in the day, I was using Prosper202. I don't think thats a thing anymore. Was wondering what options were best for PPC? Any free options or paid ones?

I was going to run on Google, Bing, various other networks, wanted to track mobile/desktop, day parting, keyword conversions, metrics like that.

Click to expand...

one of the services we provide to publishers who buy traffic from any source. it is the service to detect low quality traffic, fraud or bots. you will save your budget, not lose money on low quality traffic. combine it with it to get high profit in promoting offers

Google Analytics with UTM parameters works well for basic tracking. If you need something more advanced for PPC, tools like Voluum or AdsBridge are commonly used. Prosper202 is mostly outdated at this point, so it’s not recommended for new setups.