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Best Tactic For New Adwords

Discussion in 'Adwords' started by choppa2choppa, Apr 22, 2016.

  1. choppa2choppa

    choppa2choppa Registered Member

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    What is the best tactic to use for adwords for a competitive niche where bids can be £0.40 and above. A. Is it best to start with a few keywords around 10 and see which ones convert if any while making sure im in the top 2-3 for positioning?B. Or is it better to make a lot of keywords and have them at very low bids such as half the bid and creep up by 10% if needed each day until I start catching impressions and clicks on the keywords to see which will convert?
     
  2. nes22

    nes22 Registered Member

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    It looks like you're new. Be prepared to lose your ass. I would recommend a bunch of keywords and bid low to avoid heavy loses. Of course try to bid a little more on keywords you think will convert but still bid low. Go through the searched keywords and start adding negatives / changing match types to avoid irrelevant queries. It's better to spend $30 and lose $30 than ending up spending $1,000 and losing $900.
     
  3. extreme90

    extreme90 Jr. VIP Jr. VIP

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    I do not recommend starting with having lot's of keywords. Even with perfect campaigns, i dont recommend having thousands of keywords.

    Each keyword has it's own psychology, when a particular user is searching that. We just need to understand that and keep that in mind while selecting a keyword.

    I will recommend to start with 10 or more keywords to find out what is working for you.
     
  4. choppa2choppa

    choppa2choppa Registered Member

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    I have tested some researched keywords that brought traffic in over the last 2 days and paused a few that had over 10 clicks and no conversions etc and decided text ads are more for expensive products or leads as its not worth it for me. I have some experience in PPC years ago which i lost some £££'s and PPV which i done ok on starting with loads of keywords but adwords is too expensive imo.

    So sticking to shopping campaigns that just works for eCommerce will look at perfecting shopping campaigns as they bring some nice ROI..

    Thanks for the tips guys..
     
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  5. fusedapart

    fusedapart Newbie

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    One of my favorites (if possible) is to add location based targeting on top of geo targeted keywords that are exact matched.

    Bid high for people that you know are in the right stage of the buying cycle, and once you have confirmed which keywords convert, you can open it up slightly. Remove keywords that suck from the search term reports. Repeat in another geo.

    If you don't have geos, just start with the best exact match phrases and when you find the ones that are working, add them to another campaign that can find new converting keywords. Take out the good ones and move them to the exact campaign. This way you can control the exporatory budget (since they are separate campaigns).
    This can be almost impossible if you don't have good product margins for ecommerce.