Best strategy for new product promotion

Hi,

I just wanted to know your view what is the best way to promote promoting clickbank products as an affiliate. I see 3 options:

1) Use payed add like Google Ads to direct ad directly to vendor sales page
2) Use a specific funnel, like https://ads.digitalpoint.com/go.php?k=clickfunnel
3) Use own website, write article or review and add affiliate link to vendor's sales page

My view is that 1) might be the best if you start with a new product that you don't know. So with minimal effort you can check if the product is interesting and finds enough buyers. When the product looks "good" you can start putting effort into 3). Starting with own webpage looks dangerous for me if you start a new product because you might invest lots of time in website design and SEO and at the end nobody is interested in the product.

What do you think?

Thanks,
Chris

Hi Christian.
Google Ads and Bing are a great way to attract more contacts to your email list and turn them into sales.
When creating your landing page, it works really well if you offer people to download a guide or e-book for free in exchange of their email. They automatically get added to your email list where you start warming them up first by putting value into your product.
If you motivate yourself to create a blog - that will be a great benefit for you. Keep adding content to your blog which is related to your niche. It takes time but the more relevant content you have, the more Google will be forced to rank you!
You can also add your website to your emails so you drive traffic to your blog and you gain credibility that what you're offering to people is not a scam.
It's really important in the beginning to focus on building your email list and filling your blog with relevant content. Don't focus on sales straight away.