Best strategy for guest post?

most guest posting websites will allow you to insert 2 (sometimes even 3 links) into your guest post...

Use the 1st link to link out to one of the inner pages of your website using exact or partial match anchor (but if you're going to buy lots of guest posts each month, repeatedly, don't use ONLY exact / partial match anchors as this is very bad, for safety you will want 1-5% of the total anchors for that page to be exact match anchors, and 5-10% of the total anchors for that page to be partial match anchors, the rest of the anchors should be naked URLs, generic terms, etc..)

And the 2nd link on the page can point to your homepage with a branded anchor, or to one of the main categories of your site with exact / partial match anchor (exact / partial as in, it's the exact / partial name of the category)
 
Should be a mix of both - Brand Name and Main Keyword for Landing Page.
 
Anchor text is the visible, clickable text in a hyperlink. It is the anchor that links one page to another and plays an important role in SEO
 
It's usually best to use anchor text that incorporates your brand naturally. However, if the context allows, using inner page keywords can be effective for building backlinks to specific pages you're trying to rank. Balancing both strategies can be beneficial for a diverse link profile.
 
Using a mix of branded and targeted anchor text in guest posts is often effective for SEO.
 
You will have to be very selective in terms of choosing anchors for link-building.

You have partial match, exact match, branded and natural keywords.

We internally follow the principals of 20% each for exact match and partial-match, and 30% each focusing on branded and natural keywords.
 
When we are focusing on choosing a keyword, it should mix brand anchor, partial match, naked, and generic, depending on the context and the natural flow of the content the ratio may calculate.
 
You an google search console and see which keywords you rank for with an article.
Use that keywords as an anchor to your blog posts.

Then in the bio part inside guest post use home page link with brand keyword or your domain name.

If possible use generic terms read more or something similar in the sentence to mix the keywords.
 
When we are focusing on choosing a keyword, it should mix brand anchor, partial match, naked, and generic, depending on the context and the natural flow of the content the ratio may calculate.
I agree. it's all about balance and context. Incorporate brand, partial match, naked, and generic anchors strategically to ensure your links both enhance user experience and contribute to your site's authority. The key is to make it all feel seamless and natural within your content.
 
Is it best to use your brand as a anchor text or any inner pages keywords your trying to rank for a good guest post?
I would recommend a good idea to use a mix of your brand name and the keywords you want to rank for in guest posts to make your links seem natural and valuable.
 
if you buy High quality guest post. Go only for optimised anchor. Don't spend money for unoptimised anchor.
 
Here's a step-by-step guide to create an effective guest posting strategy: Identify Your Goals, Find Suitable Websites, Analyze Their Guidelines, Create High-Quality Content, Pitch Your Ideas, Write Your Post, Include an Author Bio and Backlinks, Engage in the Comments, Promote Your Guest Post, Measure Results and Repeat and Build Relationships.
 
inner page keywords is better but use low competition keywords with any best SEO tool..
 
The Anchor text must be visible, clickable text in a hyperlink form. It is important the anchor is the one links one page to another and plays an important role in SEO.
 
best thing is your best and unique stock of venders,it dep ends when you choose unique keywords for searching venders. Either you should have lowest rates or unique sites of venders.
 
Low competition keyword and well researched article having at least 700 words can also help in guest posting
 
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