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Best Split testing times

Discussion in 'Adwords' started by accelerator_dd, Jul 4, 2013.

  1. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP Premium Member

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    Hi guys

    Lately I've been testing a bit with adwords, and while the whole new experience is lots of fun, there is one thing I'd like to ask instead of paying a lot of learning the hard way. Here it goes:

    What is considered the optimal timeframe for a split test?

    A day? A week?
     
  2. Endire

    Endire Elite Member Premium Member

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    Accelerator,

    Good question. I general, the more data you have the better because there will be trends that happen over the course of months or even years (i.e. seasonality, market demand fluctuations, etc). I would say a week at least but try for longer. I supposed you could make your decision on length based on how important the answers are. If it isn't that vital maybe do it for a week. If it is vital to what your goals are, try to get a couple weeks' worth of data.

    Maybe you can find more answers here,

    http://creativethirst.com/blog/how-long-should-you-let-an-split-test-run/

    Best,

    Shawn
     
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  3. Dirtyminded

    Dirtyminded Newbie

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    you can split test by making two ads on same niche that can give you the best answer