Best SEO friendly way to handle 404 page

metalfreek

metalfreek

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I had a static HTML site but now I have changed it to wordpress and the URLs indexed by google is giving 404 error. My question is what will be the best way to redirect these 404 pages to my wordpress index page preserving link juice. I have heard about 301 redirect but I am not sure how I can set it up in .htaccess. I want all previous .html URLs indexed in Google redirect to my new index page. Thanks.
 
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Can this be done using htaccess only. 301 redirect all my previous URLs to index page of new one.
 
I think it'll be better to redirect all pages to their new equivalents, instead of redirecting all old pages to the home page.
 
neil patel quicksprout has an awesome guide on putting links on your 404 page to increase them getting spidered. google it. i think it is better than just redirecting 404s, though redirecting is great.

also I regularly grab all 404s and put content on them esp if they are coming through google. no use in letting an indexed page go to waste
 
oh also I use a 301 redirect script and redirect all pages, for example if they were .html or .php becasue wordpress pages are not like that
 
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