Its not cheap but in my opinion PR Newswire and PR Web are hands down the most effective. Sure there are many cheaper services but they don't have a chance of getting you featured in a trade magazine or major newspaper. Here is the real question. If paying $680.00 for a press release yields you 20 - 25 times the result of a $68.00 press release, which is the better deal? Furthermore, how much better is your press release going to be before you shove out that $680.00 as opposed to $68.00? If you want to really beat your competitors then BEAT your competitors. Do what they won't do. Spend what they won't spend. Be what they don't have the balls to be. Here's a little self evaluation test. What was the first thought that popped in to your head a few seconds ago when you read the $680 price tag of a national PR Newswire release? Was it? (a) I don't think so. That's way too much and not necessary in my case. Ridiculous! Or was it (b) Hmmm, ok lets see what I can do to earn an extra $680.00 this month. If your answer was not (b) then ask yourself this. If you had to choose between two competitors, one with mindset (a) and the other with mindset (b) Who would you pick? If you picked (a) again your first answer was dead wrong. Life in general may not always be so black and white but when it comes to competition, it's a whole different ballgame. Either you are a winner or a loser. Some members here may argue by pointing out an example like Coke and Pepsi. Coke is the obvious "winner" but Pepsi isn't doing too bad. My advice... Befriend these members. Find out what their niche is and leave them without enough money to buy water. Just kidding. Maybe...
Philgood