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Best place to find clients for white-hat

Discussion in 'Link Building' started by shtc2017, Dec 28, 2017.

  1. shtc2017

    shtc2017 Newbie

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    I recently set up my own white-hat link building business. I don't do guest posts or paid links, it's all outreach and content.

    The problem I've had is finding clients that aren't agencies. Most business owners don't understand link building, and because I don't have specific sites to offer, a lot of people shy away, even though my method leads to better, more natural links and future proof from any update.

    I want new clients and I want to work with business owners as well as agencies. Where should I go to find people looking for this kind of service?
     
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  2. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    For local businesses, it is better you sell SEO services rather than Link building. Try to go with the angle that you help them to grow their business over organic traffic rather than "I will move your ranking up". Majority of the time they couldn't careless about ranking, all they care is making back what they spend.

    Try cold calling, that is not easy but it is one of the outbound method that works for a long time.
     
  3. shtc2017

    shtc2017 Newbie

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    I tend not to target local businesses. From my experience their budget is too low. I'm not ridiculously expensive but usually local businesses pay for their full SEO services and not just link building.
     
  4. tracksrail

    tracksrail Junior Member

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    Its almost impossible for you to find business owners interested in link building only. Simply because business owners do not understand what you are offering, its only people who understand SEO who will be able to appreciate the beauty of what you offer. It's better if you concentrate on agencies only. If you are looking to work with businesses directly, you need to diversify your services. not approaching local business is a good idea, in my experience too local businesses have an ultra-low budget that will not work for your service.
     
  5. William702

    William702 Jr. VIP Jr. VIP Premium Member

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    Spamming threads with the same irrelevant post I see....lol
     
  6. WebMinati

    WebMinati Power Member

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    If that's the case, most companies won't understand what you're offering.

    Best is to sell your services on marketplaces like bhw and other forums.

    That can help you to kick-start your business :)
     
  7. REPLYFT

    REPLYFT Newbie

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    Using this approach will work best. Most local businesses won't understand link building lingo.

    Cold Calling definitely works for obtaining clients but emailing can work just as well.
     
  8. masta2133

    masta2133 Regular Member

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    A small business owner main preoccupation is to keep his business alive. So you are coming with a product that you are selling without showing or demonstrating or proving a tangible return of investment for that client.

    Basically they will be paying a certain amount of money to you without the business owner realizing what kind of benefit he will get. I mean come on, would you buy your own service if you were a business owner, would you spend $1000 or $2000 on links and not knowing what kind of new business/clients these links will be bringing you. I don't think so.

    So I think the issue is not that business owners don't understand, the main problem is that you are not selling them or bringing them any value on the table. if you can prove them that from their investment that they would be making, they can get a certain amount of client and that each client ( also you should know the monetary figure, ie for a dentist each new patient brings $1000, so if your links can bring him three or four additional clients a month, it is a no-brainer for him to pay you) and profit they might be interested and you'd be able to build a win-win relationship with that business which can bring you even more clients through referrals. But if you are blindly going to any kind of business and saying that they don't understand and blaming them for it, this is not going to work unfortunately.

    In this forum, you can find a lot of experienced marketers that run agencies and have a pool of clients that they already work with. So they already have relationships with clients and businesses, what you can do is had them your expertise since they are looking for this kind of work to be done for their clients. I suggest to start with this. to some extent, Fiverr can work too, but since it starts with five dollars I think your target audience doesn't hang on there much.

    Now to get to the next level which means that you will be selling directly to clients, you will need to understand the concept of value and value offering and include it in your proposal. Not simply focusing on technicalities such as links and the quality of links and blah blah blah, this is not going to convince anyone to buy from you. not even the biggest companies that have unlimited budgets. It's not because they don't have money, it is because you are not proving to them that they will benefit from what you're offering. As simple as that.