Best Copy You've Ever Read?

lalgsw

lalgsw

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I find that reading good copy has helped me a lot as a copywriter. Most of the copy I've read, however, is in the form of old sales letters.

AIDA and stuff like that is what I spend the most time with, but I'd love to see more examples of fresh copy, especially good copy for this generation. What have you guys come across? I'll post some of my favorites as I come across them here too
 
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You see copy everywhere, especially for this generation.
 
TheFreshPrince said:
You see copy everywhere, especially for this generation.
Click to expand...
well obviously, but truthfully i don't see a ton that are mind-blowingly good. the type that i would practice and study. saw a kickstarter page that was pretty well done the other day and a landing page for a toy, but most other copy i see eh.

it's like saying telling a chef to not study the best food or compile the best recipes because you see food everywhere
 
Have you done the 30 Day Copywriting Challenge from Gary Halbert? Not targeted at this generation by any means, but a lot of the psychology used in the copy in the challenge can be utilized to target just about any audience with a bit of tweaking.
 
phr0zt said:
Have you done the 30 Day Copywriting Challenge from Gary Halbert? Not targeted at this generation by any means, but a lot of the psychology used in the copy in the challenge can be utilized to target just about any audience with a bit of tweaking.
Click to expand...
i haven't!! i'll look it up. thanks for the suggestion!
 
The Hustle (Newsletter) usually has good copy. Any of Neville Madhora’s work is good.
 
lalgsw, would be interested to see the links to the Kickstarter and the landing page of some well written content. I've been browsing and looking for interesting material myself but it seems like everything is very generic.
 
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