Patel is part of that new school of SEO luminaries who concentrate on writing authoritative content, like "the definitive guide to ranking anything" this, or "the ultimate SERP checklist" that, and so on. So his contact page ends up looking like a "best practices for weeding out tire kickers" instagram. The actual contact section is buried at the bottom precisely because he knows the average visitor won't scroll down to it, but only the most motivated.
The notion is that by positioning, structuring or branding all his content as definitive, his stuff acquires authority much faster (and this is backed up by some case studies). So it's partly ego, but mainly a strategy of bonding SEO to reputation building online.
