Best Competitive Analysis Tool

The Curator

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SEMRush, SpyFu, etc., which is the most accurate you've found for analyzing competitor ad and spend?
 
I found spyfu was very good for looking at competitors ad copy, keywords and spend. Havn't really used semrush for that specific purpose though, so I can't compare.
 
SEMrush is best....it been used by many of my collegues
 
SEM rush's ad data always seems very limited to me. SpyFu was more robust for sure. Take both with a grain of salt. They are only as good as what their crawlers can find, index and "guesstimate" the bids/pricing on.
 
SEM rush's ad data always seems very limited to me.

Much as I love semrush, I would agree with this. It’s top notch for organic data, but it doesn’t really seem to find everything from the ppc side of things.
 
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