Best Bidding Strategy recommendation

Krio

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Hello everyone , what kind of bidding strategy would you guys recommend for a new search ads campaign for Ecommerce? Thank you!
 
I'd usually start with manual CPC and go from there but PPC is what I do.
If it's mainstream you can probably start with tCPA, specialy if your not a PPC guy.

Anyway, more information will help me understand your question better.
 
manual cpc also, you can run enhanced if the manual is proven but keep monitoring it constantly.

I don't follow everything google says and no professional should.

It's going into automation more and more but google has not reach efficiency with it yet.
 
Thank you guys!
 
manual cpc also, you can run enhanced if the manual is proven but keep monitoring it constantly.

I don't follow everything google says and no professional should.

It's going into automation more and more but google has not reach efficiency with it yet.
I find the tCPA extremely efficient with big campaigns recently, to a point where i tried launching a new campaign on tCPA from the get-go and it worked amazingly.
 
As an e-shop you should definitely consider launching your own affiliate program. You will soon attract affiliate marketers of various quality but you can profit from all of them. They will link to your shop, to your inner product pages, promote your brand in exchange for 6-10% commission. They will do their best to sell your products, spending their own money on promotion, etc...
 
I find the tCPA extremely efficient with big campaigns recently, to a point where i tried launching a new campaign on tCPA from the get-go and it worked amazingly.
Great, but I think my account needs to collect more data to run Tcpa in a campaign. It's for an e-com website selling paintings. But thank you for your input. Really appreciate it!
 
As an e-shop you should definitely consider launching your own affiliate program. You will soon attract affiliate marketers of various quality but you can profit from all of them. They will link to your shop, to your inner product pages, promote your brand in exchange for 6-10% commission. They will do their best to sell your products, spending their own money on promotion, etc...
Thanks for the idea. Really appreciate it!
 
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