Best Bid Strategy

Hello,
How's the going?

I opened two bookstores on Google blogger.

I ran a Google ad for two weeks. I had 426 clicks but no lead generation and conversion.

Can you please tell me the best bid strategy to drive traffic to my Google blogger sites? I use blogspot.com as the domain.

Are there best practices for driving traffic to my website without using ads?

Thanks for your contributions.

Manual CPC.
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