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Benefits of Google Analytics ?

Discussion in 'White Hat SEO' started by rankingrockstar, Sep 4, 2012.

  1. rankingrockstar

    rankingrockstar Newbie

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    Hi BHW Guys,


    What are the main benefits of Google Analytics ?


    Thanks in advance to all loving contributors...
     
  2. mtlcanuck

    mtlcanuck Newbie

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    For people using blackhat techniques, there is not many benefits using Google Analytics. If you are using Wordpress, install the Statpress plugin. It is better than Google Analytics.
     
  3. LeMerovigian

    LeMerovigian BANNED BANNED

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    Simple, knowledge is power! properly used Information converts to money!
     
  4. ofuture

    ofuture Jr. VIP Jr. VIP Premium Member

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    1. Figure Out Where Your Audience Is Going By Tracking Outbound Links
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  5. Endire

    Endire Elite Member Premium Member

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    Rankingrockstart,

    Good question you've asked here. Some other posters have mentioned benefits of Analytics already so I'll point out a couple more. One of the best benefits of Google's analytical platform is the goal URL function which allows user to enter in a URL to be tracked as a goal along with a number of required first step URL's. This enables you to outline a complete conversion funnel that you want to track.

    Another great feature is the flexibility of the platform. You can install custom tracking code on your website and utilize advanced segments to see how many users visiting your site are also logged into one of the major social media providers. You can view instructions on how to do this here, http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics

    Another great feature is the ability to see the keywords that visitors used to find your website. Except for the dreaded (not set) value for those logged into secure search, you can see many of the terms that your site is ranking for.

    Here is also a list of features of the platform,

    http://www.google.com/analytics/features/index.html

    I hope this enables you to make more use of the platform,

    Shawn
     
  6. denova

    denova Newbie

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    GA is a good tool to gauge user experience and traffic, however I really question if google is using it as a tool to penalize websites.