Content marketing plays a vital role in accomplishing the traffic to a website and keywords plays the main role here. How good your keyword is decides what success rate it is going to get.
In my today's article I will elaborate 5 different ways you can plan your keyword strategies.
1. Look for quality buyer keyword for your niche website
Buyer keywords are specifically called to those searches that has huge success rate of making a purchase by the audience. You can find such keywords from many tools like Alexa to see the popularity of the specific keyword.
By using the alexa tool you need to select "use cases" button and then search for find valuable buyer keywords and there you will have list for your niche websites. When you click "apple use case" you have a full detailed report with everything that can be used to shortlist the keywords you need to decide in the completition.
If you believe you're not going to have help with the organic traffic then PPC advertising can be very helpful for this money making keywords.
2. Know the money making organic and paid keywords
This is the second best thing that you need to realize and compare among the paid vs. Non paid keywords that you are using and what is the success rate is for them.
Bu using the same alexa tool you can identifies the gap between your paid and non paid buyer keyword traffic. This will help you so much knowing where you are heading to and where you should.
3. Identifies the overlap between high organic and paid keywords
You need to identify those keywords that is generating traffic to you niche website from organic and paid perspective. This will help you knowing which keywords need to improves on and which need to get along with the paid advertising.
It also helps you know which keywords you are very weak at. You can take this challenge for poor ranking keywords and help them with content marketing.
Creating more and more content for the keywords helps the search engine ranking position, if not, it improves a bit.
4. Pick the right long tail keyword for you niche site
Well, this is year 2019! Believe me, the easiest way you can get success with the long tail keywords you may not have with the short term keywords.
You have to pick the right long tail keywords that might not be have huge traffic but can get you well ranking in no time, for real.
By using the same alexa tool you can find low competition organic keywords or long tail keywords with your suitable metrics. You can also look for the industry and track the competition for both of the keywords. Paid and organic.
5. Realizing the top paid keywords for your niche
If you happen to know which paid keywords can really be beneficial for you, would you hesitate to use them? Of course not! And why would you care if it is a paid advertising as long as they are profitable to you. With Alexa’s Keyword Difficulty tool you can achieve that.
If you click on the "see the top paid keywords use case" this will let you know the keywords companies paying huge. It also determines that PPC program can really help you working with those keywords.
If you are having these keywords that are very similar to your paid or non paid traffic keywords then it will be lot easier to optimize.
This may not be a complete list that you can benchmark for your keyword strategy planning against the competition. I believe these are among the best approaches that can help you worth doing for your business.
I'm using Alexa keyword tool in those screenshots.
Guys, If you have more ideas, don't forget to share!!
In my today's article I will elaborate 5 different ways you can plan your keyword strategies.
1. Look for quality buyer keyword for your niche website
Buyer keywords are specifically called to those searches that has huge success rate of making a purchase by the audience. You can find such keywords from many tools like Alexa to see the popularity of the specific keyword.
By using the alexa tool you need to select "use cases" button and then search for find valuable buyer keywords and there you will have list for your niche websites. When you click "apple use case" you have a full detailed report with everything that can be used to shortlist the keywords you need to decide in the completition.
If you believe you're not going to have help with the organic traffic then PPC advertising can be very helpful for this money making keywords.
2. Know the money making organic and paid keywords
This is the second best thing that you need to realize and compare among the paid vs. Non paid keywords that you are using and what is the success rate is for them.
Bu using the same alexa tool you can identifies the gap between your paid and non paid buyer keyword traffic. This will help you so much knowing where you are heading to and where you should.
3. Identifies the overlap between high organic and paid keywords
You need to identify those keywords that is generating traffic to you niche website from organic and paid perspective. This will help you knowing which keywords need to improves on and which need to get along with the paid advertising.
It also helps you know which keywords you are very weak at. You can take this challenge for poor ranking keywords and help them with content marketing.
Creating more and more content for the keywords helps the search engine ranking position, if not, it improves a bit.
4. Pick the right long tail keyword for you niche site
Well, this is year 2019! Believe me, the easiest way you can get success with the long tail keywords you may not have with the short term keywords.
You have to pick the right long tail keywords that might not be have huge traffic but can get you well ranking in no time, for real.
By using the same alexa tool you can find low competition organic keywords or long tail keywords with your suitable metrics. You can also look for the industry and track the competition for both of the keywords. Paid and organic.
5. Realizing the top paid keywords for your niche
If you happen to know which paid keywords can really be beneficial for you, would you hesitate to use them? Of course not! And why would you care if it is a paid advertising as long as they are profitable to you. With Alexa’s Keyword Difficulty tool you can achieve that.
If you click on the "see the top paid keywords use case" this will let you know the keywords companies paying huge. It also determines that PPC program can really help you working with those keywords.
If you are having these keywords that are very similar to your paid or non paid traffic keywords then it will be lot easier to optimize.
This may not be a complete list that you can benchmark for your keyword strategy planning against the competition. I believe these are among the best approaches that can help you worth doing for your business.
I'm using Alexa keyword tool in those screenshots.
Guys, If you have more ideas, don't forget to share!!