Hi there, I'm a complete rookie, I've just started making my first CPA blog promoting Consumer Expression surveys that offer participants the chance to win free stuff (free lunch for a year at certain places or gift cards for ex.). I'm planning to promote the site by making referral pages based on keywords, but I'm not sure what kinds of keywords I should go for. So I'm planning to write articles to Ezine and place a link to my related blogpost in the end, but should the keywords be in general about the company I promote or related specifically to my offer (I mean like "XY review" or "free XY gift card")? Please help me out, I'm a bit stuck in here. Thanks!