Beginner Linkbuilder question

Hello community

as you already learned from the thread i am a noob)
i am outsourcing few agencies to help me outreach and get backlinks to my websites blog posts but results are poor so far i guess i am doing something wrong or misunderstanding the logic if anybody could give me a tip would highly appreciate

let say i have located 1000 low competition keywords from my competitor websites using ahrefs

1 ONpage seo
a) i should create a blog post on my website and each blog post should be made using one of the keywords i have located ?
b)what density should it have ? for 2500 words ,
c) how many keywords should i put?
d) sometimes google doesn't index the page ( even though i force index in search console and page has no issues) or indexs and the keywords that it picks are not the ones i have targeted , how can i affect what keywords should be indexed by goolge?

2 OFFpage seo
a) when i reach out for websites owners and bloggers to secure a post on their website with niche edit or skyscraper or simple guest post. Do i create link to the blog post i have just created with an anchor keyword that is present in the post ?
b) to get a better ranking for a keyword i should make a blog post / article on my web bigger and better and it should have more backlinks than the competition ?
c) what backlink portfolio of no-follow do-follow backlinks should look like ?

thanks in advance

For blog, you should 1st focus on getting traffic on very low competition keywords, keywords for which the top 10 serp results don't fulfill the user intent.
Once you start getting traffic then start to build and buy links.

IM Dude said:

For blog, you should 1st focus on getting traffic on very low competition keywords, keywords for which the top 10 serp results don't fulfill the user intent.
Once you start getting traffic then start to build and buy links.

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@IM Dude thank you for your advice , by "getting traffic on very low competition keywords" is making blogposts using low competition keywords and securing backlinks to these posts?

Your said in op that they are blog posts so ofcourse you wanna do blog posts with low comp keywords.
like I said first get some organic search traffic, share posts on social media, get some movement in the site then start building links.

z3d3m0n said:

a) i should create a blog post on my website and each blog post should be made using one of the keywords i have located ?

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correct

z3d3m0n said:

b)what density should it have ? for 2500 words

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there's no number written in stone, just check what your top ranking competitors are doing and mimic. If your competitors' densities are all over the place aim for anywhere between 1% and 5%

z3d3m0n said:

c) how many keywords should i put?

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again, there's no number written in stone. On-page SEO is mostly about using LSI terms / SEO entities, so use a tool like Frase.io, Surfer SEO, NeuronWriter, etc to see which "keywords" to use in your content. Although... I think Yoast can do this, too but I'm not sure as I never use Yoast, but as a SEO plugin it has to be able to do it

z3d3m0n said:

d) sometimes google doesn't index the page ( even though i force index in search console and page has no issues) or indexs and the keywords that it picks are not the ones i have targeted , how can i affect what keywords should be indexed by goolge?

Click to expand...

I think you're confusing indexing with ranking. Keywords don't get indexed, URLs get indexed. And also URLs rank too, but for keywords that you type into google.

What I think you are asking about is why you are ranking for other keywords than the intended ones, in which case the answer is complicated and - unless we know your niche, keywords, and site - we can't give an accurate response, we can only guess at best

z3d3m0n said:

a) when i reach out for websites owners and bloggers to secure a post on their website with niche edit or skyscraper or simple guest post. Do i create link to the blog post i have just created with an anchor keyword that is present in the post ?

Click to expand...

Again, I think you're making some confusions, because...

niche edit = strangers inserting links back to YOUR site into THEIR existing content

skyscraper = long piece of content (at least 2k words I would say, but usually at least 3-4k words long) that targets an entire topic instead of a keyword, and which is used as one of several important pillars of a website

guest post = your content on someone else's website (or vice-versa), and this content - unlike niche edits which are content provided by the owner of the website - is usually provided by you, around a keyword / topic of your choice, or can be provided by the owner of the website you're guest posting on but still on a keyword / topic chosen by you.

So, as you can see, these 3 terms are very different and - when doing outreach for getting backlinks - only niche edits and guest posts can actually provide you with backlinks, skyscrapers are simply long articles on your own website.

And now, to answer your question: you can link back to whichever URL you want on your site (or even on other people's websites but why would you do this even if, theoretically, you can?), as long as the owner of your guest post is OK with it (for example, if you have a gambling / adult website and you'll want to guest post on someone else's gardening site you can always expect to get rejected because 1) your niche is topically irrelevant to the other guy's website, so the links would not make much sense, and 2) almost no one that cares about their own sites will accept linking out to niches / industries that google considers shady)

So, as long as the niche edit / guest post seller is OK with the URL(s) you're linking back to from within their content you can link back to whichever page you want on your site, or on someone else's site (if you feel generous ), including the homepage, a category page, even an image or anything else you might want / need backlinks to.

z3d3m0n said:

b) to get a better ranking for a keyword i should make a blog post / article on my web bigger and better and it should have more backlinks than the competition ?

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in theory and in general, yes, that's how SEO works.

But the actual recipe is more complex, especially if we're talking about competitive niches and keywords which will require A LOT of authority from your site, and authority - in this case - means any combination of these: lots of strong backlinks, lots of indexed pages, lots of ranked keywords

For less competitive keywords and niches, though, you might be able to get away just with good content + good site structure + good topical authority + (optional and only when needed) few decent backlinks

z3d3m0n said:

c) what backlink portfolio of no-follow do-follow backlinks should look like ?

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as much as you (probably) hate to hear this all over again by this point, the fact of the matter is that - once again - there is no number written in stone.

Google simply checks for obvious patterns, and if you're going to create an obvious pattern (no matter if it's DF vs NF pattern, or anchor texts pattern, or link velocity pattern, or backlinks to specific URLs pattern, etc) the chances of your site getting flagged / penalized will increase.

That is to say, keep things as mixed and varied as possible, even if this means you're losing link juice (authority) because of the lack of optimization. Less authority always beats no ranking.

If possible, try to have 60% to 80% of your backlinks d0follow, while the other 20% to 40% being nofollow, but don't stress over it if it's 1-2% less / more

I dont even build backlinks until i start a social campaign somewhere. I need to figure out if my chosen keywords are even worth it before i start building backlinks.

a) Yep, create a blog post for each keyword, but ensure it's natural and adds value. Don't just stuff keywords.
b) Keyword density is old school. Focus more on topic relevance and user engagement. For 2500 words, naturally include the main keyword and related terms.
c) Aim for 1-2 main keywords per post, and use related LSI keywords to support them.
d) For indexing, ensure your content is unique and valuable. Google's smarter now and picks keywords based on content relevance, not just what you target.

Off-Page SEO:
a) When you reach out, link to your post using natural anchor text. Over-optimized anchors can backfire.
b) Better content does help, but also focus on content promotion and earning high-quality backlinks. It's not just about size.
c) A healthy mix of no-follow and do-follow is key. Too many do-follows can look manipulative.