Been seeing mixed opinions about the new semrush One plan lately.

Some people say the new AI features save time, others say it’s mostly the same thing with different pricing.

I mainly use SEO tools for keyword research and tracking, so I’m curious if the update actually improved anything important.

Anyone here using it already? Worth upgrading or not?

If you mostly use SEO tools for keyword research and tracking rankings, the new AI features can be helpful but they are not a huge breakthrough yet. Many users find the biggest benefit in saving time through things like content planning, keyword clustering, and workflow automation rather than getting better rankings directly. Some tools also seem to be adding AI features mainly to justify higher pricing. If your current tools already meet your needs, upgrading is only really worth it if the automation features can improve your daily workflow and save you time consistently.

SaulCode said:

Some people say the new AI features save time, others say it’s mostly the same thing with different pricing.

I mainly use SEO tools for keyword research and tracking, so I’m curious if the update actually improved anything important.

Anyone here using it already? Worth upgrading or not?

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been a little while since I used Semrush last, what exactly does the new feature do?