I hear you man. Local SEO has been a fucking nightmare recently.
I cleared well over 6 figures this year with my local sites but over the last couple months my earnings have gone to shit. I get paid for performance (leads / commissions) so this has put me under immense pressure.
I have noticed the same thing.... especially with G local. Many of my clients sites dropped down or completely out of the 7 box, and the sites that are left do not even have the main keywords in their title!
I have more reviews, more citations, better on page.... yet G local is showing websites with none of this shit, and on top of that the "A" listings its showing are like an hour away from my location.
I also lost rank on a lot of my sites as well. But the good news is I made a brand new site right after hummingbird, used a private network of relevant / high pr links (just a few) and was able to rank #1 for 6 high profit keywords. So the same SEO method seems to be working. The bad part is this is a seasonal niche (waterproofing) and right not its not in season so I won't make much money off that site.
And like I said, tactics that use to work for G local.... do NOT seem to be working anymore.
SEO seems the same. The only thing that seems different is how you do your onpage. And that would take too long to get into.
So my short term solution is to basically stop doing G local, and target only local commercial keywords that don't have a local box. But that isn't going to work long term and will not get my earnings back to what they were before.
I had 4 sites, each site with 10+ competitive local keywords in the top 3 of G local, and lost about 70% of those keywords. Keep in mind these keywords were not dancing, and were fairly consistent for the last 6-12 months.
I'm also seeing an outcry by local marketers on nearly every forum I go to.
And lots of people are putting together bullshit solutions / speculation but I have come across a few PDFs that
have peaked my interest... like this one:
https://www.dropbox.com/s/1a3kyvfla9bg18g/Commercial%20Intent%20Anchor%20Text%20And%20Schema.pdf
With that said, this is a time for advanced local marketers to COME TOGETHER and start sharing ideas.
I'm getting sick of waiting around for solutions and I see A LOT of people experiencing the same problems.
I've also spoke to a few local marketers who said they've gotten most their traffic back. But we need
to organize a skype group of fulltime local marketers who can brainstorm ideas, test new strategies,
and share their results.
Thats why I'm reaching out to as many people as I can. And in a couple days I'll be posting on all marketing
forums to get peoples skype addresses.
Feel free to send me your skype if you want to get involved.
-SB