There are far more reasons that Whitehat SEO is better than Blackhat SEO. Simply put, Whitehat SEO allows your site to be successful in the long term while Blackhat SEO is only short term stuff. Not to mentionthat Blackhat SEO tactics can get your site totally removed from Google. These days I've noticed a trend of people focusing on building their pagerank, backlinks, and using other shady tactics to make their website look good. What these people don't know is, they're wasting their valuable time! Would you prefer to stick to shady tactics and something that works short term or long term? 1. Choose a NICHE -- It helps if you research popular keywords in your niche, and choose a domain and title based around that 2. SEO optimize it.. use Wordpress, and a SEO plugin like SEO Platinum or All in one SEO Plugin. 3. Create a good design 4. QUALITY CONTENT 5. Ads/affiliates These are the ingredients to a successful site! Using shady SEO tactics will ruin the reputation of your site, and also will not work for the long term. Trust me, you don't want to make any short term sites when you could be making a lot more and constant revenue with a better quality site. If you create good quality content, people WILL link back to you, you will gain more RSS subscribers, or customers. BLOG, BLOG, BLOG! Don't be lazy, there is a lot of money to be made through blogging. I cannot stress how important enough it is to use quality content, and stay away from backlink building, link exchanges, any SEO submitting software, any Bookmark Demon, XRUMER type of product, or anything like that. You WILL be wasting your time. Fact is, it will take time but if you keep at it your site will grow. ANYONE can do it. Whatever you do, do not do autoblogs! I startedan autoblog as an experiment and made up to $70/day from Adsense, but now makes $1/day! I didn't touch it ever, Google was main source of traffic. Yes you can create multiple autoblogs, but eventually you will either get banned or your site traffic will die down at some point. QUALITY, QUALITY, QUALITY! Do not ever think about scamming, fraud, or anything illegal. Don't trust eBooks for your info, most likely the information is covered elsewhere on sites like Sitepoint.com and other forums that have good information.