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Beating retailers in search results

Discussion in 'White Hat SEO' started by browndog, Apr 1, 2013.

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  1. browndog

    browndog Newbie

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    I found a niche/keyword I would like to try out. It has 14k exact monthly searches and the hyphenated EMD is available for the main keyword. My question is, is it worthwhile to try to rank a site for the keyword when the first page results are all retailers? The pages aren't optimized for the particular keyword. But I'm not sure if there are some keywords where google only displays retailers. My plan for monetizing the site was to write some articles about it and then have links to affiliate sites in the niche/amazon.
     
  2. ShabbySquire

    ShabbySquire Power Member

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    During my kw researches, if I see mostly retailers on the first page I move on. Google loves online stores that sell actual products.

    Might be better to target commonly asked problems asked by people, then provide a solution.
     
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  3. Jacob Sterbenk

    Jacob Sterbenk Junior Member

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    Actually, I think it's not that hard to outrank Amazon and other stores, especially if they are not specifically optimized for that keyword. It does require some effort, but it's usually worth the trouble.
     
  4. antonal

    antonal Newbie

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    How do you do that? Considering that retailers have more content about a specific product, how hard to you have to work to beat them?
     
  5. daddymax

    daddymax Junior Member

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    As hard as you can, unique high quality content and good niche related backlinks
     
  6. Jacob Sterbenk

    Jacob Sterbenk Junior Member

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    They usually don't (have more content about a specific product). They have a few images, a short description and possibly some reviews, but that is it. They don't tell you the best ways to use the product, customers need to go trough many reviews to see if people like the product, etc.

    You, as a reputable source in your industry (of course, you need to work on authority as well), can give people all that in 500 words. You can show them advantages and disadvantages of the product and because they don't consider you a seller, they will be more likely to buy from you (and people usually don't consider you a seller even if you tell them that you are getting paid for their every purchase, which is what you should do as an affiliate).

    Of course, you need to get some authority (in the eyes of your visitors, not just in the eyes of Google). And, to outrank them, you need to build some links (I'm not talking 1000s here, a few hundred high quality ones is usually enough, but, it all depends on the niche).
     
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