I found a niche/keyword I would like to try out. It has 14k exact monthly searches and the hyphenated EMD is available for the main keyword. My question is, is it worthwhile to try to rank a site for the keyword when the first page results are all retailers? The pages aren't optimized for the particular keyword. But I'm not sure if there are some keywords where google only displays retailers. My plan for monetizing the site was to write some articles about it and then have links to affiliate sites in the niche/amazon.