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Be upfront with prices or not?

Discussion in 'Offline Marketing' started by Djoscar, Jul 23, 2014.

  1. Djoscar

    Djoscar Newbie

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    Hey guys,

    I'm sending out some emails to owners of shitty looking websites offering a redesign. Should I mention the price in the first email or not?

    I'm quite new to this, so I thought I'd ask for advice from more experienced people. Thanks!
     
  2. Trepanated

    Trepanated Supreme Member

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    Personally I would mention price.

    My reasoning is that any enquiries you then get are from people who are happy with the price.

    The other school of thought is that you may get more enquiries by not mentioning price. But closing those people is slightly more difficult.

    There's no right answer though and the only way to find out what's best for you is to try both approaches and measure the results.

    Either way, the most important thing is to ensure your sales email is top quality.
     
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  3. sturose

    sturose Power Member

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    As Trepanated said above, there isn't really a right or wrong way. You have to do what you are comfortable with.

    Why not test using both and see what the results are.
     
  4. Djoscar

    Djoscar Newbie

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    Thanks guys, I'm gonna include the price and see how it goes.
     
  5. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    You need to split test it.

    Send 100 emails with the prices disclosed and 100 without, then work out which converted better.
     
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  6. PHPInjected

    PHPInjected Jr. VIP Jr. VIP Premium Member

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    I agree with the above, you need to split test. Another thing you need to try is: "We are currently running a July special for X amount of days/weeks". Another one can be " We are currently offering a discount for the first 30 people to get a redesign and there are 15 spots left". Obviously that sales copy needs a little bit of work, but it points you in the right direction.
     
  7. Duffers5000

    Duffers5000 Elite Member

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    Send emails to businesses that dont have websites at all. Better still target businesses that built up big Facebook pages only to find that tap has been switched off.

    You would be suprised how many owners of shitty websites think they have a work of art on their hands and get offended by being told you can improve it.
     
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  8. netmoney1

    netmoney1 Executive VIP

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    Just my 2 cents...

    1. Including the price automatically eliminates time wasters. If they respond to you and know the price they are begging to be closed.
    2. Not including the price will get you more replies, but from people that will waste your time asking question after questions...only to say "oh, wow...I can;t afford that" when you finally mention the price.

    Let them know the cost - your response rate will be lower, but each response is a legit possible close.
     
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  9. PHPInjected

    PHPInjected Jr. VIP Jr. VIP Premium Member

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    A classic example of quality over quantity. Weeding out the time wasters is part of the testing method, good advice here.
     
  10. SinfulPromotions

    SinfulPromotions BANNED BANNED

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    If you're not a good salesman, and you don't care about conversions, then give them your price. If you have a sense of sales, just hold on...

    Before you continue, You do need a sense of their budget before you go into details

    (if they give you a price in mind, work with them if it suits you, if not... DUMP THEM FAST)
    (if they don't have a price in mind, attempt to ask questions to qualify them for the service)

    The key to commanding the prices you want are to build value and to understand the target customer you're going after.

    OBVIOUSLY you wouldn't be able to command a higher price at a local coffee shop as opposed to charging a lawyer or an accountant... So choose your target market, and build value as to why they NEED your product and why you're the right decision for them, and not a competitor.
     
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  11. ezlivin

    ezlivin Junior Member

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    I have sent hundreds of emails out to local businesses and I prefer to give them the price upfront. However, I always offer a ridiculously low price for a service that will not take me long at all to do. For example, I send an email that says:

    "I will rank your site on the first page of Google for $50!"

    Obviously this is an offer that will get their attention and that they can't pass up. I then rank their business for a super low competition keyword like "dentist + zipcode" I send a few links to their site from my private blog network and BOOM they are ranked for that term.

    They will be impressed with the fast results and then I lock them into a larger monthly service for more competitive keywords.