Be careful with revenue share affiliate program

callmecrist

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Revenue share affiliate program on the surface seems to be a lucrative potential deal and a win-win proposal for both owner as well as publisher. Owner do not need to pay a big upfront advertising fee and publisher can earn a lifetime revenue.

The hidden details is the killer. Today I received the below email. As you can see, so call lifetime deal is no longer a valid assumption. After x years of no new sales, you will get ZERO commission for your past referrals as a publisher. Owner can change these terms anytime and shift the terms in their favor.

The irony is this, usually revenue product takes time (across customer lifetime spend) before you can recover your initial investment as a publisher. Thus my suggestion to you when working with revenue share products, make sure you are able to cover your cost with the first 1-2 payments by customers. Don't assume profit will be lifetime when doing revenue projection (to decide if scaling a campaign is profitable). If in doubt, always opt for CPA if this option is available. Stay away from revenue share.

Dear Affiliate,
This is to remind you that starting 1 September 2021, BeRush recurring affiliate commissions will be based on your partner level.
According to updates in the Affiliate Program Terms dated May 27, 2021, as of September 1, 2021, BeRush has the following levels of partnership with its Affiliates:

  • Platinum & Gold Partners: Commission is equal to 40% (forty percent) of the Sale amount;
  • Silver Partners: Commission is equal to 35% (thirty-five percent) of the Sale amount;
  • Bronze Partners: Commission is equal to 30% (thirty percent) of the Sale amount.
If the Affiliate does not make a new first sale during the 4 (four) year period, the recurring Commission will be set to 0% (zero percent). If the Affiliate starts to generate new first sales after the 4 (four) year period, these new sales will be commissioned according to the Affiliate's then-current partner level.
You can learn more about partner levels, how they are calculated and your current level on this page under the “Requirements” column.
We are committed to the success of your affiliate marketing campaigns for Semrush. If you need any help or have questions, please don’t hesitate to contact us.

Sincerely,
The Semrush Affiliate Team
 
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