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BBB accreditation worth it?

Discussion in 'Business & Tax Advice' started by dantechit, Jan 17, 2012.

  1. dantechit

    dantechit Junior Member

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    My IT consulting business was just approved for accreditation by the Better Business Bureau. They want a $700 annual fee. Is it worth it? I have heard that it is pretty much a scam but I always thought that it was where you went to make sure the business was solid. Anyone accredited? Did you get more business traffic pushed your way?
     
  2. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    $700 annual fee!? I wouldn't pay for that, but that's because of my current economic state. Maybe 100k would change my mind.
     
  3. dantechit

    dantechit Junior Member

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    yeah it is high. My chamber of commerce is around the same.
    Hey at least they have a pr of 8/10. Just an expensive backlink and a bbb sticker? lol
     
  4. dantechit

    dantechit Junior Member

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    I just checked pricing and features of the next town over's chamber of commerece and it's $175.

    Here are the benefits..Looks like this is the better deal..

    New Member Listing in a monthly newsletter - Priceless
    Window decal (includes year decal) - Value $5
    1 FREE set of mailing labels during your calendar year - Value $10
    2 FREE listings in our Community Directory - Priceless
    1 FREE e-Chamber Business Blast to use during your first year of membership - Value $50
    Exclusive advertising opportunities for members only - Varies w/ publication
    FREE listing on our website includes your logo & promotional video link (optional) - Priceless
    Members only access to Constant Contact Chamber Program - up to 25% discount
    Members only access to Office Depot Chamber Program - Priceless
    FREE Chamber Text Alerts + 20% discount to start your own text alert program - Priceless
     
  5. AdsMakesSense

    AdsMakesSense Regular Member

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    BBB can still be worth it, but it really depends.
    BBB use to have A LOT of credential but lately its been losing it.
    As BBB has known to offer companies to buy the bad reviews off.
     
  6. mikey9991

    mikey9991 Regular Member

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    Don't bother. I've used them and they are pretty much useless for offliners since they don't want you using their logo or linking to their website to show you are +AAA member. Save your money and use it on some Korean hookers.
     
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  7. Design Superstars

    Design Superstars Registered Member

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    Korean hookers....lol. My 2c: with all the people throwing up the bbb logos on their sites when they really aren't accredited, it makes that $700 a whole lot harder to swallow.
     
  8. homeloansforall

    homeloansforall Newbie

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    I'm in the process of getting accredited right now. A good friend of mine who has a site in the EXACT same niche has been accredited for 2 years now. IT IS DEFINITELY WORTH IT. The SEO value you get is amazing not to mention the other perks and benefits. I've seen it first hand. I was able to pay the annual fee in 2 payments which made it a little easier on the wallet.
     
  9. randybishop

    randybishop Senior Member

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    Hell no. And yes it is a scam.
    The only people that pay for BBB are ignorant small business owners
    that think that BBB is a magic bullet. BBB is not the end all, be all that
    it used to be. It's kind of like the yellow pages, a relic of the past
    that is trying to squeeze the last drop of blood out of it's name
    recognition.

    These days google reviews are WAY more valuable for customer trust.
    Better to focus on google reviews, that's what is gonna make your
    business look good in your customer's eyes.
     
    Last edited: Aug 6, 2015