Banner Ad Testing

nowimhere

Regular Member

Jul 7, 2009

262

2,065

• Jan 16, 2010

• #1

In terms of banner ad testing,
how many impressions is good to test a campaign,
before calling it quits and moving on to the next campaign?

In PPC, they say you test 400 clicks.

It would be nice to know.

Cheers.

 

nowimhere

Regular Member

Jul 7, 2009

262

2,065

• Jan 17, 2010
• Thread Starter Thread Starter

• #2

I understand your position,
yet I think somehow there has to
be some kind of average to test for impressions.

 

mightybh

Senior Member

Feb 27, 2008

1,029

1,734

• Jan 17, 2010

• #3

I think its more important to run it over a week at least rather than x number of impressions. You will find hat it will convert better at certain days/times.