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Banner Ad Testing

Discussion in 'White Hat SEO' started by nowimhere, Jan 16, 2010.

  1. nowimhere

    nowimhere Regular Member

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    In terms of banner ad testing,
    how many impressions is good to test a campaign,
    before calling it quits and moving on to the next campaign?

    In PPC, they say you test 400 clicks.

    It would be nice to know.

    Cheers.
     
  2. nowimhere

    nowimhere Regular Member

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    I understand your position,
    yet I think somehow there has to
    be some kind of average to test for impressions.
     
  3. mightybh

    mightybh Jr. VIP Jr. VIP Premium Member

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    I think its more important to run it over a week at least rather than x number of impressions. You will find hat it will convert better at certain days/times.
     
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