I made an account on Warrior Forum the other day. When I signed up, a popup said "Last Day for FREE Registration" for an event about event-marketing (with an "ACT NOW" 15-minute countdown, of course...) I like the irony, so I put in my email. I was redirected to a (bad) landing page... The landing page: eventmarketingschool (dot) com/order/ The reason I think it's bad, is because it's so cliche. I've pirated enough B2B "make money quick" conferences in my time, that I simply don't trust that type of writing or believe "unlimited access" to some YouTube tutorials will do much for me... ... But they MUST be making money, because it popped up on Warrior Forum as soon as I signed up, and that advertising slot must be expensive... Let me draw your attention to some specifics: 1. Sentences that don't even make sense, like 2. As soon as I signed up, they sent me NINE emails at once! I unsubscribed immediately. (Isn't blowing up your inbox considered rude?) 3. Many cliche phrases, like: "HOW TO HACK THIS PASS AND GET EVERY CENT OF ROI..." (Good use of ellipses for suspense, but...) Does that actually increase perceived value/trust? To me, it sounds cheesy and sarcastic... Like "wow, you're so clever you're practically ripping me off! Seriously, you're breaking my balls here, buddy... Congrats on making a great deal!" when the author really means "Congrats on buying this cheap garbage, sucker." To me, the source has zero credibility... And the written-voice sounds condescending, like they're selling magic beans to a little kid they're trying to rip off. Am I too jaded, or is this what most people think when they read B2B copy? And most importantly... What ARE the best ways to establish credibility with your audience?