It all depends on which site publishes your guest post.
A lot of people have unrealistic expectations regarding the power of guest posting.
It’s easy to see why.
SEO can seem like an ordeal sometimes, especially if you have to wait months to see any results.
People are looking for shortcuts and they have placed high hopes on guest posts to speed up site ranking.
But, unless you get your guest post published on a website that is closely related to your niche and there are relatively few outbound links from that site, you might not get the results you’re looking for.
You might have to get a lot more guest post links to see any effect.
I know that a lot of service providers charge a lot of money for “prestigious” and “high authority” sites.
Pay more attention to how relevant that site is to your target keywords.
It also helps if the source website gets a lot of traffic
At the very least, you get the consolation that there’s a chance that you would get some direct traffic from your guest post appearing there while you’re waiting for organic traffic from search engines to appear.
Regardless of how you play the guest post game, I suggest that you build brand authority.
This is crucial.
Don’t think that you’re just spitting out content somewhere to get plastered on a website to get a link—that’s the wrong attitude!
Instead, use this opportunity to speak to whatever audience that website has.
If you’re dealing with a real, legit website that exists to get traffic from the internet and make money, instead of being set up just to sell links, you will be able to build a brand.
Make each guest post a billboard for your brand
Eventually, if you do this right, your website will start to develop its own organic community.