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Backlinks to target https or http site?

Discussion in 'White Hat SEO' started by Worker8274, May 13, 2015.

  1. Worker8274

    Worker8274 Registered Member

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    Hello, looking for advice on https and backlinks. Used search here and on the web and could not find a definitive answer. We have another site that we added an SSL to, Google combined the backlinks together for http and https versions of the site in WMT. Ahrefs or Moz (can't remember) only showed the http domain with a few links and all went to the https version even though we didn't move any previous backlinks.

    Situation: Adding an SSL to another established e-com site with backlinks. The https site will not have any backlinks since it is new. The http and https versions of the site are both publicly accessible.

    I have two questions.

    1. Is it best to redirect the http homepage to the https version and keep visitors on the https version throughout their visit?

    2. When creating backlinks, should the links target the https or http version? Does it matter either way?

    Thank you for helping.
     
  2. laowai

    laowai Power Member

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    1. You should redirect the http otherwise it would be seen as duplicate content. If you don't want to redirect you should use canonical URLs.

    2. It matters if you don't do the redirect then you should target https, and doesn't matter if you redirect http to https.
     
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  3. asap1

    asap1 BANNED BANNED Jr. VIP

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    Redirect the http to the https and build links to the https
     
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  4. Worker8274

    Worker8274 Registered Member

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    Excellent! Thanks for helping.
     
  5. alias2002

    alias2002 Regular Member

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    Go with http not on https.
     
  6. jo080711

    jo080711 Regular Member

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    Definitely go with the first answers you got. Do the redirect and then you can build to either.
     
  7. K.H.R

    K.H.R Jr. VIP Jr. VIP

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    I think so, Its better.
     
  8. pokerjk

    pokerjk Senior Member

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    Edit. Ignore me it's an ecom site.

    Do as others suggest above.

    I thought you were doing it for SEO reasosn :)
     
  9. bermanHost

    bermanHost Regular Member

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    It would be good if you first redirect the http request to https port and then build up the links for secure port.
     
  10. Worker8274

    Worker8274 Registered Member

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    From a domain authority ranking perspective, I assume Google gives link equity from both sites to the root domain. Is that accurate?

    If that's accurate, then biggest problems (with the redirect) are the http deeplinks because each page would have to be redirected and to the https equivalent page and that's many, many pages.

    Thanks everyone for the input.