Backlinks to main page or inner page?

Main page as in homepage?

Homepage should have majority but for a significant push, few direct links at least are usually required.
 
How would I go on about targeting these pages?
Why choose one when you could have both link?

Send links to all linkable pages. Most sites naturally attracts more links to their homepage than internal pages, so you can work with that in mind.
 
Make your Homepage more attractive than inner page
 

Linking to the Main Page​

Brand Authority and Recognition
Broad Traffic

Linking to Inner Pages​

Targeted Traffic
SEO and Keyword Targeting
 
Identify target audience, analyze competitors, optimize content with relevant keywords, build quality backlinks, utilize social media, and monitor performance for continuous improvement.
 
When building backlinks, a balanced approach targeting both your main page and inner pages is ideal.

Backlinks to your main page enhance overall site authority and attract general traffic, which can be funnelled to specific areas. For inner pages, focus on targeted keywords and detailed content to drive engagement and improve rankings for specific terms.
 
It depends on your overall strategy and the pages you want to rank. If your main page has strong content and is relevant to your target keywords, send backlinks there to build authority. But, don't neglect inner pages.
 
First start with the home page.
Then Inner page whichever you think is the one you think can give you more secondary traffic.
 
Backlinks can link to various parts of a website, including the homepage, blogs, and product pages.

Each type of backlink serves a different purpose and can help improve the overall SEO performance of the site.

If your anchor text is a branded name, then you need to link to the homepage or product pages.
If your anchor text is a non-branded name, then you need to link to product pages or blog pages.
 
How would I go on about targeting these pages?

Targeting both the homepage and inner pages is important in SEO:

Homepage: Linking to your homepage can increase your website’s overall authority and credibility. It helps to brand recognition and ranking brand-related keywords.

Inner Pages: By targeting inner pages, you can rank specific products or services. This helps in achieving higher visibility for targeted keywords and attracts more relevant traffic to particular sections of your site.
 
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