Backlinks to GMB Profile?

Does anyone create backlinks directly to the GMB profile. I'm wondering if this has any effect or if I should stick to the website for local results

Though this is not a regular practice but this is great for entity signals and reinforcing NAP consistency.

Backlinks to GMB can help a bit, but linking to your site and optimizing GMB content usually gives better local results.

Yes you can point some links directly to the GMB CID or map share URL, it does help strengthen entity trust and tie citations together. But don’t expect ranking jumps from just that alone. The real push in local usually comes from optimizing the website, building strong local citations, and keeping the GMB active with posts, reviews, and photos. Backlinks to GMB are more of a supporting signal than a main strategy.

You can create backlinks directly to your GMB but most of the SEO benefit still comes from your website.