Tegan Hunter
Junior Member
- Apr 28, 2024
- 100
- 48
1) Publish quality content throughout your website
First things first. If you want to attract links, all of the content on your site should be high value and high quality. Your content helps other websites determine if they want to link to you. It reflects your brand and your entire organization. If your website pages look poor quality or lack valuable information, other websites won't see you as an authoritative brand worth linking to. Use these content writing tips to create high-quality content that looks professional and can earn you long-term links.
2) Publish original articles
You can attract quality backlinks by publishing some original content on your website, which is called original research. Conduct research, use your business data, produce case studies, and create other content that focuses on original research that you can't find on other websites. When you publish original statistics and data, other sites may link back to your new information.
3) Create a comprehensive resource
Another way to utilize content to attract the attention of other publishers and build quality backlinks is by producing comprehensive, in-depth resources. Create detailed, high-value guides, checklists, and glossaries that other sites see as link-worthy sources. An example of a comprehensive resource is our recently published complete marketing research guide.
4) Publish content as a list
Audiences love articles published as lists. Scannability and bite-sized chunks of information make this format easy to read on both desktop and handheld devices. Spark your audience's interest by formatting your larger resources or top blog posts as lists to attract more attention and link to more links.
5) Create visually driven content
When creating content for quality backlinks, don't just focus on copy and text. Visually driven content can also attract links. In fact, media such as charts, infographics, and videos are more effective at attracting links from other websites. So don't just create copy-based content. Add graphics to your posts and create stunning, informative graphics that can stand on their own.
6) Build a library of evergreen content
Websites often link to pages that provide long-term information that will be relevant for a long time. Like other publishers know, this type of evergreen content is often linked to that will provide long-term value and is less likely to expire or become irrelevant. Build these types of evergreen resources and pages on your website to encourage more links back to your site.
7) Utilize news and trending topics
While evergreen content will build links and provide value over time, it can also be beneficial to post time-sensitive content on your site to build quality backlinks. Content on trending or newsworthy topics will often lead to links from news sites and other fast-moving media outlets. This type of content may not provide the lasting link value of evergreen content, but it can help gain quick, relevant links. Use our annual content calendar to capitalize on seasonal events. We outline the best times to plan, publish and promote trending content for most traffic and shares.
8) Make it easy to link to your content
Creating high-value, high-quality content will improve your chances of getting other sites to link back to your page. You can improve those odds by making it easier for other publishers to link to your site. Use HTML-ready snippets that other publishers can copy and paste on their sites and link to yours. Use tools to insert links to your site as users copy and paste content from your site.
First things first. If you want to attract links, all of the content on your site should be high value and high quality. Your content helps other websites determine if they want to link to you. It reflects your brand and your entire organization. If your website pages look poor quality or lack valuable information, other websites won't see you as an authoritative brand worth linking to. Use these content writing tips to create high-quality content that looks professional and can earn you long-term links.
2) Publish original articles
You can attract quality backlinks by publishing some original content on your website, which is called original research. Conduct research, use your business data, produce case studies, and create other content that focuses on original research that you can't find on other websites. When you publish original statistics and data, other sites may link back to your new information.
3) Create a comprehensive resource
Another way to utilize content to attract the attention of other publishers and build quality backlinks is by producing comprehensive, in-depth resources. Create detailed, high-value guides, checklists, and glossaries that other sites see as link-worthy sources. An example of a comprehensive resource is our recently published complete marketing research guide.
4) Publish content as a list
Audiences love articles published as lists. Scannability and bite-sized chunks of information make this format easy to read on both desktop and handheld devices. Spark your audience's interest by formatting your larger resources or top blog posts as lists to attract more attention and link to more links.
5) Create visually driven content
When creating content for quality backlinks, don't just focus on copy and text. Visually driven content can also attract links. In fact, media such as charts, infographics, and videos are more effective at attracting links from other websites. So don't just create copy-based content. Add graphics to your posts and create stunning, informative graphics that can stand on their own.
6) Build a library of evergreen content
Websites often link to pages that provide long-term information that will be relevant for a long time. Like other publishers know, this type of evergreen content is often linked to that will provide long-term value and is less likely to expire or become irrelevant. Build these types of evergreen resources and pages on your website to encourage more links back to your site.
7) Utilize news and trending topics
While evergreen content will build links and provide value over time, it can also be beneficial to post time-sensitive content on your site to build quality backlinks. Content on trending or newsworthy topics will often lead to links from news sites and other fast-moving media outlets. This type of content may not provide the lasting link value of evergreen content, but it can help gain quick, relevant links. Use our annual content calendar to capitalize on seasonal events. We outline the best times to plan, publish and promote trending content for most traffic and shares.
8) Make it easy to link to your content
Creating high-value, high-quality content will improve your chances of getting other sites to link back to your page. You can improve those odds by making it easier for other publishers to link to your site. Use HTML-ready snippets that other publishers can copy and paste on their sites and link to yours. Use tools to insert links to your site as users copy and paste content from your site.
