Both are equally important. On page SEO should be the backbone of your SEO. Why? I will be harder to rank on SERPS with backlinks alone if you target no keywords on your site or content.
Backlink is one of the factor that brings Traffic to your website but only if your On page is impressive they visit again or you can generate revenue my 1st preference is for On Page then to Backlinks
Both! Today, a website with high quality backlinks & proper on-page optimization will certainly win. It's impossible to pick just one of these since they both play a vital role in ranking a site. On-page SEO is not only about content strategy, it also includes things like interlinking, page loading speed, etc., so everything must be taken into account.
When you have great back links profile but still not uploaded any content and work on On-page then adding more back links is just waste of time. It has to be diversified both On-page and off-page strategies.
Both backlinks and on-page optimization are important for ranking in Google search results. High-quality backlinks from relevant and authoritative sources can boost your website's credibility and help you rank higher, while effective on-page optimization ensures that your website is optimized for relevant keywords and user experience, which can also help improve your ranking.
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