In the past, I would have said mostly inner pages. However, in the past year or so I've been building like 80% to homepage using brand / naked / generic. It takes longer for the site to rank, but once it does, all rankings across the site skyrocket. Also, I notice fewer day to day fluctuations in rankings. Finally, any new posts I make immediately rank on page 2/3 for 1,000+ MS buyer-intent KWs... typically regardless of competition (Note: I'm not in fucking health, gambling, warez, porn, etc.. fuck that.)