Okay so I know what I'm about to ask is an incredibly vague, "asked a million times before" sort of question, but I'm going to ask it anyway SO, I created a site around 5 ish months ago with the intention of marketing a Clickbank product (one that I've actually used, and liked!). I spent a good few weeks creating the content, branding the site, setting up social media, and generally turning it into a 'mini' authority site (I'm a design guy, so the whole 'branding' and 'content' areas are my forte). My question is this - After doing almost no backlinking/off site SEO the site was sitting pretty for 3 or 4 keywords on around page 5 of Google. I thought 'great! Time to shoot some links to this bad boy and i'll be onto a winner'. After scouring the forums for weeks trying to decide my strategy for link building and diversification I jumped onto 2 of the more popular link building packages being sold here at BHW. I purchased the small versions of each, just a test as I didn't want to mess anything up - As you might have guessed link building and off site SEO is not my strong point! Well, to cut a long story short, after the links started getting indexed, Google decided to drop my site waaaaayy out of the SERPS and its pretty much none existent for any keywords in the top 20 pages. What the hell did I do wrong? I know link building, off site SEO etc. etc. is all fairly 'black hat' and a bit of a minefield, but I thought I was being fairly safe and smart? My second question is this... Can you guys recommend anything I can do to remedy the situation? Sorry, I have a tendency to ramble on a bit. I know this is so vague and nonsensical, but I guess I just need a little bit of personalised feedback. Thanks guys, M. Oh, and just to add - I have since set up another site with content, branding etc. etc. and want to do a better job of ranking it this time so any advice on how to 'start again' would be highly appreciated also!