backlink value if site does not appear in top 20 serps

If a site does not appear in the top 20 serps for any keyword, is the backlink value next to worthless?

 

Not necessarily, it could be because of lots of different reasons. Are your title tags, headings, keywords, content all in place? Also, some backlinks take a while to start working. You might want to post what you have tried.

 

My site, which i'm buying links for, is ranked in top 20 for about 1500 keywords

I'm talking about buying links from sites which are not ranked in the top 20 for anything. Are backlinks from these type of sites worth purchasing?

 

Depends how much they are costing you.

 

you might want to check the pr of the sites you gonna get links.

 

you might want to check the pr of the sites you gonna get links.

 

Not necessarily. If it has decent content, indexed and is optimised to your keywords it could still be worth a bit. Just because it's not in the top 20 doesn't mean its worthless

 

I have found there is still a lot of link value in sites not in the top 20. It really depends on the specific sites I suppose, but I have gotten some really good boosts from sites like this that were heavily indexed (2k+ pages) but not high ranking. I would be cautious what you spend on a link from a site like that though, I feel like results will vary.