Backlink Tip? How does this kind of backlink create?

Hi there,

it's found that some websites are getting backlinks (as reported in SEMRush, Similarweb) from websites such as bing.com, chatgpt.com, spotify.
But after clicking in to the source page, most of them are invisible.
So how does this kind of backlinks are created?
For example:

They are often from search queries, redirects or user-genrerated content like podcast notes. Tools like Semrush pick them up even if they are temporary or not visible publicly. Most are not manual backlinks but get indexed during crawls.

They're usually generated through search queries, previews and embedded content, and may still show in tools even if not visible on the actual page.

john_doe_ said:

Hi there,

it's found that some websites are getting backlinks (as reported in SEMRush, Similarweb) from websites such as bing.com, chatgpt.com, spotify.
But after clicking in to the source page, most of them are invisible.
So how does this kind of backlinks are created?
For example:
View attachment 456923View attachment 456931

Click to expand...

The first screenshot is Semrush spidering a Bing search query. On a few occasions Google will spider and index search queries from another search engine, usually a subdomain with misconfigured robots.txt, but not in this case if we do a quick 'site:rewards.bing.com/search' search. So not worth bothering with those.

The second screenshot shows backlinks on Spotify podcasts. These are relatively easy to publish yourself, or I've seen several podcast link providers in the BHW marketplace.

Does anyone know if these invisible backlinks (like from Bing queries) actually pass any SEO value, or are they just noise picked up by SEMrush?

john_doe_ said:

Hi there,

it's found that some websites are getting backlinks (as reported in SEMRush, Similarweb) from websites such as bing.com, chatgpt.com, spotify.
But after clicking in to the source page, most of them are invisible.
So how does this kind of backlinks are created?
For example:
View attachment 456923View attachment 456931

Click to expand...

What you’re seeing makes sense ,those aren’t traditional backlinks placed manually.
Most of the time they come from temporary link surfaces, like search result pages (Bing), or dynamic content previews (Spotify).
The link technically exists for crawlers, just not in a way that’s visible to users.
Bing often generates those through its reward systems or app interfaces ,the links show up in short-term SERPs but disappear after.
Spotify's ones usually come from auto-generated pages for podcast previews where someone dropped a UTM. Tools catch them at the right moment, but you can’t really see them unless you hit that specific context.
They’re not created on purpose ,they’re byproducts of how those platforms load or expose URLs temporarily.

Marin Valencia said:

Does anyone know if these invisible backlinks (like from Bing queries) actually pass any SEO value, or are they just noise picked up by SEMrush?

Click to expand...

Bing SERPs are pretty much gone from Google's index (there might be one or two subdomains that will get picked up), but you can still get some specially crafted searches indexed from the msn.com domain.

JessiPinkme said:

They are often from search queries, redirects or user-genrerated content like podcast notes. Tools like Semrush pick them up even if they are temporary or not visible publicly. Most are not manual backlinks but get indexed during crawls.

Click to expand...

can you told me how to crate?

john_doe_ said:

Hi there,

it's found that some websites are getting backlinks (as reported in SEMRush, Similarweb) from websites such as bing.com, chatgpt.com, spotify.
But after clicking in to the source page, most of them are invisible.
So how does this kind of backlinks are created?
For example:
View attachment 456923View attachment 456931

Click to expand...

I came across Spotify, but I don't think other backlinks will contribute or be able to. SEMRUSH's faulty scanning.

These tools try to catch as many backlinks as possible so they often catch these short term links. These links don't last long. They are similar to Google redirect links that people used to spam for Ahrefs DR.