I don't really understand backlinking. I will first say that I am a real estate agent. I have checked my competitors links and they have a ton of local business website backlinks and real estate sites in general. How are they doing this? How does backlinking work? Can someone quickly explain. What is the process? Do you need to ask a site to link with you? If so then what do you do? Need help wrapping my mind around this as I understand the importance. Thanks in advance for educating a newbie.