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Backlink Concern/301 Redirect Question

Discussion in 'White Hat SEO' started by whitewire, Jan 4, 2017.

  1. whitewire

    whitewire Junior Member

    Sep 4, 2014
    Likes Received:
    Currently re-branding a business, their current url ranks pretty decently but is super long to type. Example: thisandthatstore.com

    Part of my rebranding efforts is a nice wordpress website and streamlining all their social media sites. I managed to snag an abbreviated version. With profile names available across all social media sites.
    Example tntstore.com

    I set up a new host and started to build tntstore.com with plans to 301 thisandthatstore.com traffic to the new url. While building it I noticed the website started to get a lot of spammy backlinks (1.4k from the same website)

    Should I be concerned about the of those backlinks?
    should I 301 from the old to the new, or have the new point to the old?